FRUTTA NOVA

Frutta Nova is a playful and refreshing snack brand that brings the joy of fresh, seasonal fruit to life through bold, eye-catching vector illustrations. Designed to capture the vibrant colors, juiciness, and sweetness of nature’s best fruits, this project focuses on fun, engaging visuals that enhance the brand’s identity and make its packaging irresistible, especially for juice boxes and snack packs.

The illustrations are crafted to evoke freshness, energy, and excitement, turning simple fruit-based snacks into a visually delightful experience. Each fruit, grape, blueberry, strawberry, apple, cherry, and peach, was carefully stylized to maintain a cute and dynamic aesthetic, making the designs perfect for both kids and adults who love playful branding.

Sweet as Summer, Fresh as Fruit